About Us

Meet the founder & CEO:

Hello, I'm Holly! I have a background in chemistry and physics, along with a master's degree in science. My academic background taught me how to critically evaluate research, question bold marketing claims, and understand the evidence behind ingredients, an approach that now shapes every product we create.

Outside of science, you'll usually find me chasing adventures in the mountains or the ocean. I wanted high-quality supplements for my active lifestyle, but found it surprisingly difficult to find products that ticked every box. Certain brands didn't taste nice, or had a weird texture. Others had a great texture and taste, but terrifying ingredients. I eventually decided that life is too short to compromise, and so I started the process of formulating my own supplements.

Here at Its All Good, we care about your body:

We're firm believers in nourishing your body with the finest ingredients. Life throws a lot at us, from pollution to negativity, but what you put in your body is within your control. Choose the best, because here, it's all good. 

It’s all good here:

We've teamed up with experts in functional medicine and a top-notch supplements lab to ensure our products meet the highest standards. No artificial sweeteners, gums, animal products, or troublesome fillers here. Say goodbye to digestion issues and bloating.